It is a fact – no matter how good your message is, it won’t work if people are not exposed to it. In this course, you will analyze audiences to design public relations and marketing campaigns that will be heard! Part of the second day will be devoted to real-world case studies, put before the attendees so they can apply and demonstrate what they have learned.

Featured Topics

• Effective Writing
• Use of Graphic Design
• Media Purchasing (print, television, radio, cable)
• Applications for Social Media
• Public Relations Techniques

Who Should Attend?

If you are completing the NJ Recycling Certification Program in order to become a Certified Recycling Professional, you must take this course.

Registration for this course is only open to students who are currently enrolled in the NJ Recycling Certification Series. If you would like to enroll in the program to become a Certified Recycling Professional, please contact Carol Broccoli at carolbr@njaes.rutgers.edu or 848-932-7207.